I'm always looking for fun and inexpensive ways to market to potential clients! Well here is a quick, easy, AND inexpensive way to spark conversation and gain new clients!
Create a custom on-the-go mug to match your branding all for under $15!
Create a custom on-the-go mug to match your branding all for under $15!
Thanks for a great idea from Tami Rogers of Attic Chat Photography!
Design your own 8 x 10 sized photo in Photoshop using your branding/logo/etc., upload and order it in an 8 x 10 sizes print from your printing lab.
I purchased my on-the-go mug from Starbucks for $10.95.
Once you purchase your mug and receive your 8 x 10 photo, you will begin by unscrewing the black cap on the bottom of your mug and taking out the paper template to trace on the back of your photo. After tracing the photo, cut it out!
After cutting your photo out, simply insert it into the bottom of your cup, replace the cap, and Wa-la! You have a fun new marketing tool for under $15! And I guess some would consider it an excuse to visit Starbucks more often, as well! ; )
Happy Marketing!
Xoxo,
I recently decided that I needed more organization in my business, specifically with time management and planning. Once I decided what I needed to better manage, I spotted an idea on a creative blog that I follow, Infarrantly Creative, and she had blogged about the idea of creating a custom planner. So, I did.
Supplies Needed:
-2 Pieces of Chipboard for front and back cover (You can get this here)
-2 Decorative Printed Sheets for front and back cover (Design your own!)
-1 Piece of Chipboard for the tear off pad
-1 File folder
-Pen loop (Optional)
-Flip loop (Optional)
-Sprial Binding service
-Tear Off pad (glue) service
-Elmer's Spray Adhesive (You can get this here)
1. I used the PSD files above to custom design my planner to ME.
My sections include: Megan Mondays Blog Post, Photo Shoots, Marketing, Misc. P52 (photo project), To do list, and ideas.
2. I added a fun background with my branding colors to the blank planner and the blank calendar files!
You can find some fun and free backgrounds here!
3. I printed out my own calendars and weekly planners at home. I printed out my front and back cover on smooth paper at home, as well. Cut down your calendars on the sides to the outline of the calendar.
4. I used Elmer's spray adhesive to glue my front and back cover paper to chipboard and then cut them down to size.
You can find Elmer's spray adhesive here!
5. Next, I used Staples to bind my chipboard front and back covers and 52 weekly planners together and took my one piece of chipboard and 12 calendar sheets to Kinkos to glue my calendar tear off pad together.
6. Use the spray adhesive to glue the file folder to the inside of the front cover of your planner so that it opens up from the inside out.
7. Then I use the spray adhesive to glue the tear off pad to the front of the file folder, and added a loop to the inside of the file folder for easy opening.
8. Lastly, I added my pen loop and Wala!
Happy planning!
Xoxo,
Branding your business is one of the most important marketing tools out there! Making a lasting impression on your clients is in your ball court, and you have the option to choose whether that lasting impression is good, bad, or indifferent.
An effective brand self promotes and markets itself for you, it stimulates a unique and custom experience (hey-we're in custom portraiture right??), and offers a consistency throughout the product and/or service that you offer to your clients.
In the world of photography, there seems to be so much to keep up with. There are constantly new trends to keep up with and new tendencies to follow, but I am a CUSTOM photographer, and therefore my brand must be customized to ME. I want to stand out, I want my clients to get a feel for who I am before they even have the chance to receive a reply email from me!
Things to remember when branding your biz:
-First and foremost, be YOU
-Secondly, stand out!
-Lastly, Keep it simple & consistent
Incorporate a bit of who you are into your branding! Your clients want to know you and know that you are real, and your branding can help in that process!
Don't blend in with all of the other photographers out there! Stand out & give your clients something to talk about!
Keeping it simple makes it easy for consistency! And both of these are very important!
Tiffany from On the Spot Studio helped me to understand the importance of branding while she designed the entire MKP brand! Btw, she is amazing at what she does!
Visit her website to learn more about the importance of branding at www.onthespotstudio.com
So give your clients a feel for who you are throughout your branding and remember that a solid brand will influence its target clients!
Xoxo,
Megan
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